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Sports Illustrated has been sold though not completely Meredith corporation has agreed to sell the fiends magazines brand in intellectual property for one hundred ten million dollars in the deal announced Tuesday the buyer authentic brands group a US based entertainment company that owns the brands of celebrities like Marilyn Monroe and Elvis as part of the deal authentic brands will take on the marketing business development and licensing of all Sports Illustrated brands including its swimsuits and kids edition and sports person of the year while Meredith will continue to publish the magazine and website for a minimum of two years paying a B. G. a licensing fee the companies said in a statement that potential new business opportunities they see include events conferences gaming and gambling Meredith acquired Sports Illustrated last year as part of its one point eight four billion dollar acquisition of time Inc