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meatless burger company beyond meat is looking to cash in on the growing appetite for meat alternatives the maker of plant based meat products announced Monday it plans to raise up to a hundred and eighty three million dollars in an initial public offering it's looking to sell shares at between nineteen dollars and twenty one dollars according to a filing with the U. S. securities and exchange commission priced at the high end of that range beyond meat would debut on Wall Street with a one point two billion dollar market value it's currently backed by traditional meat giant Tyson foods as well as some high profile names including Microsoft founder Bill Gates and actor Leonardo di Caprio first and foremost it's the idea that you don't need an animal to produce a piece of meat beyond meat is part of a small group of companies responding to consumer demand for a non meat product that taste better and looks more like a traditional burger and earlier vegetarian options I absolutely love the nascent industry recently went mainstream with fast food restaurants Burger King and white castle adding meat alternatives may by impossible foods a beyond meat competitor beyond meat is on the menu at TGI Fridays and fast food chain Carl's junior the stock will trade on the nasdaq S. B. Y. en