FIRST AIRED: April 24, 2019

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I met the overflow of streaming services there's a more unlikely internet company looking to get in on the action Airbnb the San Francisco startup for booking home rentals around the world has ambitions of developing video content according to a Reuters exclusive but why reporter Jeffrey dastan who broke the story explains every me is competing fiercely with the likes of booking dot com an Expedia and others to grab your attention the single moment that you want to book your place to stay but it's thinking is that well what if I can have a longer relationship with the customer I can help the customer think about where they want to travel to begin with and and inspire different , traps that one can take and then anything can stay connected the customer after they they book their place say enough for walking tours in the transportation for some travel and so that is how content can play a role in this overarching strategy Airbnb isn't the only new player trying to crack into show biz apple unveiled a star studded lineup in March for his own upcoming video streaming service even cosco yes cosco has also kick the tires are diving into video sick people familiar with their thinking Airbnb is already building its team to lead the effort Kim Kingsley co founder of new site politico joined last summer and is in charge of the firm's content strategy although beyond that details are still behind the curtains but several possibilities are being considered we could have just typical travel shows that document %HESITATION particular city and encourage you to visit this towards traction for it also can be lots of travel adjacent footage so there is a wide array of the kinds of content we can offer that would encourage people to travel and book , place to stay on its site but the end goal is far more ambitious one source told Reuters adding that Brian Chesky Airbnb CEO wants to eventually create an entertainment studio