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a new designer and they move up market seem to be paying off for Burberry store sales up four percent in the first quarter double what markets expected and it seems to be the new loan means proving popular creative chief Riccardo Tisci was brought in to give a bit more edge more of this kind of thing and the not so many classic trench coats the new designs accounted for about whole off of sales in the period that two is better than expected , chief executive mark Fogel Betty is also gambling on a change of strategy he's taken by a brief %HESITATION the up market where profit margins all faster and there's this goods plastered in its new monogram it's on everything from who these two hand bags reminiscent of the way Gucci and Louis Vitale have turned their low goes into big money spent as investors seem to like what they see Burberry shares jumped more than thirteen percent in morning trade Tuesday