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as the US China trade war drags on some American companies of finding novel workarounds in the fight for survival made in China labels of a frequent sites in this California warehouse and while the imports company successfully weathered last year's ten percent tariff quite the jump to twenty five percent to a much bigger challenge retailers and customers don't want to pick up the bill said then undergoing an ambitious %HESITATION behold I can bore you with all the details but basically it's cutting some prices and then we will have to pass along some price increases but our customers who also have to be profitable are going to see more value in the products that were given to them so it's kind of forcing us to be more innovative that's because instead of asking people to pay more for the same product there instead going to add up to sixty shiny new goods this year allowing them to hit the reset button on that pricing it's a big undertaking for a company that usually introduces less than ten products to its yearly lineup it's expected to cost them hundreds of thousands of dollars but it's the cool the best strategy to deal with the trade war voices reporting is found more and more of these so called up featured products unlikely to hit American shelves as companies try to find ways to keep consumers happy while raising prices the example might be %HESITATION wine fridge that has an internet connection so you get an I. O. T. one page it'll tell you you know if the power is gone out it'll send you an email for instance or it'll tell you what the temperature is inside the bridge how much wine you've got in there what you got in stock what you need to buy these type of things the idea is to replace products that have a lower technology you're placing them at something that has a higher price points so it's easier for these companies then to bake in a little bit higher price to deal with the terrorists that are imposed on Chinese get