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young entrepreneur has found a way to appeal China's wealthy millennials, old style woks hammered out in a painstaking traditional way.
who's already bought three of them. She says the pans can reach a higher temperature and bring cooking in a home in a capital closer to her childhood memories
>> Now the wok next to me, they are made by the local blacksmith. Now the difference between these woks and woks from the factory, those factory actually making hundreds of woks in one day in a massive production way. So these woks, the difference is those blacksmith, they hammer these woks for tens of millions of times.
And these woks have to go through these fire over and over again, so people can hammer it to become thinner and thinner.
These woks nearly triple the cost of the mass produced ones, each going for around $100. But as China rises, so too has the spending power of people in their twenties and thirties, and they're willing to splash out for authenticity.
> China is developing very fast. The material standard of living is getting higher, and higher. So people have a higher need for spiritual pursuit and sentiment. So I see a big opportunity there in exploring the hand made products.
>> They're going down a treat with young professionals like