FIRST AIRED: October 30, 2018

Nice work! Enjoy the show!

×

You’re busy. We get it.

Stay on top of the news with our Editor’s Picks newsletter.

US Edition
Intl. Edition
Unsubscribe at any time. One click, it’s gone.

Thanks for signing up!

×

Transcript

00:00:01
>> Apple's CEO Tim Cook making an East Coast appearance Tuesday to announce a refresh to Mac computers and the iPad Pro.>> Thank you.>> He's trying to breathe new life into the aging product lines after they've faded further out of the spotlight, compared to the still hugely successful money-making iPhone.
00:00:20
Reuters Apple correspondent Steven Nellis.>> One of the most interesting things about the updates that Apple made today is many of these features were things that originally showed up in the iPhone. So for example, the facial recognition feature to unlock the iPad Pro originally came out in the iPhone X.
00:00:38
Also the security chip that is now gonna be in the MacBook Air and the Mac Mini originally came out as part of the iPhone. So it really shows that the iPhone, even though it's not Apple's only project, is really driving the show.>>
APPLAUSE
>> When it comes to the tweaks to the iPad Pro, Apple is hoping to stop the market share it's been losing to Microsoft's Surface tablet which just saw its own update two weeks ago.
00:01:04
Also on the refresh menu, Macs. The laptops are getting faster processors and higher resolution displays after years of going without any major upgrades.>> And this beautiful Retina display.>> Looking worse for the wear, Mac sales posted their worst quarterly sales in almost eight years. The new bells and whistles are coming with a clear message from Apple.
00:01:29
>> For you owners of Macs and iPads, we have not forgotten about you, and we are still gonna update these products.>> Apple hopes that leads to a revival of sales beyond the iPhone.>> You're gonna be amazed by what you can do with this product.>> But the upgrades won't be hitting the bottom line any time soon.
00:01:47
Apple's next quarterly results are released on Thursday.
00:01:51
BLANK_AU
IO]