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COMING UP:Share Opener Variant 4

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Transcript

00:00:00
>> U.S. auto maker Ford may have found a roadmap for success in India's highly competitive car market. It's a big price set to be the world's third largest auto market by 2020. But it's also tricky for car makers. Many buyers are cost conscious. Though as others have struggled, Ford's been pulling ahead.
00:00:20
Last year, they posted a profit in India for the first time in nearly a decade. Their strategy, give local teams more power so they can adapt to fast changing tastes. It's going in deeper with its local partner, Mahindra and they're sourcing more parts from within India. 85% of a Ford car sold there could now come from inside India's boarders.
00:00:41
They've also gone heavy on retail, while others pull the plug. They've opened a hundred new dealerships there in the last year and a half. Reuter's Aditi Shah has been following changes in the industry from New Delhi.>> Ford's shifting strategy comes at a time when some of it's rivals have looked the other way.
00:00:57
So, General Motors for example, decided to cut it's losses in India. And they stopped selling cars in the country last year, they only export from India. Another example is Volkswagen that decided to take a back seat, and has instead asked its sister company to handle the strategy for India.
00:01:13
>> It's causing a headache for global car companies who are struggling to edge out the competition. Asian brands like Japan's Suzuki, and South Korea's Hyundai are so far leading the way. But Ford's shifting focus and $2 billion investment in the country, shows it's willing to take that gamble, and put more U.S. cars, on India's jam-packed roads.