>> A warning from the world's largest tech giant, Apple, over just how vulnerable our customer data is.>> Our own information, from the everyday to the deeply personal, is being weaponized against us with military efficiency.>> Apple CEO Tim Cook was in Brussels on Wednesday, at an international data privacy event.
>> Technology is capable of doing great things.>> He stopped short of shaming other companies for putting profits over customer privacy, but said algorithms, a major tool for competitors, were taking online profiling too far. He said quote, we shouldn't sugar coat the consequences, this is surveillance. It may have been a shot at rivals Google and Facebook.
The iPhone maker says Apple designs many of its products specifically so that it can't see users' data, which is why they say it has largely avoided the many privacy scandals that have surrounded the other two companies.>> We at Apple are in full support of a comprehensive federal privacy law in the United States.
>> Cook also said he'd like to see stronger privacy laws enacted in the US, similar to the sweeping data protection act the EU implemented last May.