FIRST AIRED: October 30, 2018

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Transcript

00:00:00
>> 36 years old Sabrina Poso, a flight attendant who lives in Buenos Aires loves beef like most Argentines. But soaring inflation and the collapse of Argentina's peso this year have forced her to abruptly change her diet.>>
FOREIGN]
> People would come and buy a kilo or a kilo and something. That's what it was like before. Now I'm down 30% or 40%. They buy half a kilo or they'll ask you for a steak or Milanese.
00:00:23
Now maybe, I don't really make baked meat, and if chicken is cheaper, I'd rather make chicken.>>
00:00:46
None of this is easy for Argentines to swallow. Most see eating beef as a part of their cultural identity. From steaks to sausage, the country's famed high quality beef dominates the menus of its cafes and grills known as parrillas. Last year, Argentines along with their Uruguayan neighbors led the world in meat consumption.
00:01:09
But in September alone, meat prices jumped nearly 9% from the previous month.>>
00:01:28
They don't buy in quantity anymore.>> Argentine ranchers and meat-packers say they're being kept afloat by growing exports to Russia and China. But it's the domestic market that accounts for 86% of their sales. The rising inflation, potentially bad news for President Mauricio Macri who risks losing support among middle class voters for his re-election bid next year.