FIRST AIRED: December 28, 2018

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COMING UP:Share Opener Variant 2



This has certainly been a top feature for Tesla and by default all of the reporters including myself who've covered Tesla. Twitter has been obviously the conduit for everything we know about Tesla lately. This is a company that's otherwise very private. They don't have a very open interface with the press which means that any tweet from Elon Musk is a potential window for reporters into what's going on.
When Elon's tweet came down about taking Tesla private, it set off a huge chain of emails internally in Reuters. We couldn't understand, was he serious, was he joking? This is a CEO who jokes a lot and throws out crazy things sometimes on tweeter, it's part of his MO.
I don't think he realized or any of us realized everything else that would ensue. The weeks of crazy reporting that went on behind the scenes to figure out whether he was serious, what was he talking about, who was he taking Tesla private with, so many questions out of one tiny little tweet.
In the end, of course, Elon had to settle with the SEC, the Securities and Exchange Commission after they sued him for fraud, making fraudulent comments. And basically, Elon Musk got a big slap on the hand for his comments.