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Levi Strauss co is coming back to the stock market on Thursday after more than three decades tell you we shouldn't of six point six billion dollars higher than expected the San Francisco based retailer that invented blue jeans in the late nineteenth century is listing shares just as the eighties blue jeans fashion makes a comeback Levi's has been working to attract young customers and plans to expand this tailor shop and print bar where customers can customize their Levi's products the company is controlled by the descendants of founder Levi Strauss the Harris family which will keep eighty percent of voting control following the listing Levi's which also sells footwear belts in wallets reported annual net revenue of five point six billion dollars in twenty eighteen its products are sold in more than fifty thousand retail locations including about three thousand standalone stores in one hundred and ten countries it also has a Japanese arm Levi Strauss KK which is publicly traded in Tokyo Levi's shares in the US will trade on the New York Stock Exchange ticker symbol L. E. V. I.