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we have this unique opportunity to , rise to our best selves in how we use and choose to use both our technology and our humanity it's a bit long in the making an apple called on Hollywood royalty to seal the deal the tech giant Monday finally lifted the curtain on this long awaited pushing to streaming video content as it faces a slow down for its aging mega hit the I phone , apple TV plus that's the tech giant's new ad free subscription video streaming service coming out in the fall though apple did not reveal the price hello my late , Hollywood's biggest names from in front of the camera warm board Jennifer Aniston Reese Witherspoon Steve Carell Alfre Woodard just some of the name showing up on stage to say they'll be starting an original content for the service even rockstar director Steven Spielberg has a show Reuters entertainment correspondent Lisa rich one was on hand for the star studded rollout it's not exactly a competitor to Netflix it is a streaming service but it's not going to have the broad depth of content that Netflix has it will have some original shows that apple hopes we'll get people learning to try it out and see what they've got to offer apple's iPhone sales are not growing as much as they used to so they're looking at the services business as the place where they're really going to get growth in the future thanks to billions of people all over the world who have an iPhone mac or iPad in their hands or hold apple already has a fan base to work with we've also been creating a growing collection of world class services and that is what today is all about apple not only rolled out its own TV service it also %HESITATION build apple news plus a magazine and newspaper subscription service for nine dollars and ninety nine cents a month apple arcade the monthly subscription gaming service and with partners Goldman Sachs and master card a credit card dub apple cart all these have something in common they're designed to keep your personal information private and secure we don't allow advertisers to track , apple doesn't know what you bought , where you bought it or how much you paid for it apple arcade games cannot collect any data about you nor tracked any information about how you play their games without your consent and that's what apple hopes we'll help you stand apart as it pushes further into users everyday lives