FIRST AIRED: March 20, 2019

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Transcript

00:00:00
based on the , choose your own adventure sci fi that begin with viewers choosing the main characters breakfast cereal , now the world's largest streaming service says it wants to try out Netflix is vice president of products Todd Yellin said this week that the company wants to make more interactive TV and is exploring possibilities across genres which according to him could give viewers the chance to choose the best on screen date or the safest path to escape an axe murderer all in black mere Bandersnatch Netflix's first foray into interactive entertainment the idea was to give audiences a simple choice which involves clicking via a remote to select an option and while viewers were faced with many decisions like that type of music a character would play or whether they would jump off a building it was that first choice between sugar puffs or frosty's that became an internet sensation Netflix CEO reed Hastings said the film provided feedback about how long people want to engage with interactive programming and how many choices they want to make but both executive said the F. four is still in its early stages and that they don't see interactive entertainment replacing traditional storytelling