FIRST AIRED: March 17, 2019

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lift is racing to be the first ride hailing apt to sell shares on the U. S. stock market and on Monday it will take its pitch on the road to investors in hopes of raising as much as two billion dollars looming over lifts initial public offering larger rival uber is planned I PO a month later but unlike uber which has branched into food delivery and freight hauling and is in countries around the globe lift is telling investors it's platform is a focused bet on the core business of ride hailing in the United States the ride hailing industry which touted thirty six and a half billion dollars in sales globally in twenty seventeen is expected to grow rapidly in the coming years but is fraught with questions about the future of automated driving regulatory push back and legal challenges over drivers pay and benefits lift hopes its IPO will value the company at twenty billion dollars uber is aiming higher at one hundred twenty billion neither company is yet profitable