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>> Apple on Wednesday gave users a new online tool to download all the data that exists not on their iPhones but on the company's servers, which Apple says isn't very much. And Reuters technology correspondent, Stephen Nellis says that's the point.>> Apple is saying, hey, first off, we don't collect a lot of information.
It actually lives on your device and we can't see it because we don't have your passcode. But then they're saying, but the information we do collect, we try to keep private. Here's how you can view it.>> Apple's privacy portal is a new take on an old feature.
Allowing users to request their private data, verify their identity and download the information all in one place. The tool was already available in Europe. And by the end of the year, Apple users worldwide will have access to it. The move partly a response to new European privacy laws, but also an effort to set the company apart.
>> They're more broadly trying to position the company and its privacy stance as a sort of competitive differentiator between it and its rivals. They're saying, hey, if you care about privacy, we want you to spend money on Apple devices rather than devices from other companies.>> With Google and Facebook moving into the device market Apple has dominated, the company is eager to point out it won't sell your data when its competitors do.
>> They cannot say enough that they don't sell your data. That's what they're trying to do by putting this website out there and letting people know about it. And it's up to consumers to decide whether Apple's privacy promises are good enough.