FIRST AIRED: October 8, 2018

Nice work! Enjoy the show!


You’re busy. We get it.

Stay on top of the news with our Editor’s Picks newsletter.

US Edition
Intl. Edition
Unsubscribe at any time. One click, it’s gone.

Thanks for signing up!



>> You're looking at blockchain pioneers. Giant French supermarket, Carrefour, says it's going to use the much hyped technology to track produce from farm to shop shelf. Among its first targets, chicken eggs. Software from IBM will record each bird, each egg, every step of the way. Think of it as an open record that is updated by different people along the supply chain.
Which as Tom Wilson says, big benefits are kind.>> This technology is going to allow retailers to be able to track the provenance of food in seconds. Currently it takes days to be able to do that. So, if there’s a food crisis, for example, the outbreak of food poisoning salmonella, it means the retailers can find out immediately, or much more quickly what the source of that problem is.
Carrefour says the system will track 300 fresh products across the world by 2022. Walmart plans to use the same tech for leafy greens. It could all be a big moment for a system that has so far lacked major real world applications. Just one problem, with artisanal products all the rage these days will small-scale producers buy in?
>> It's still pretty unclear how wide this technology can take off without the real participation of people at the bottom of the supply chain. So essentially that means, how many farmers are really going to start using this technology? And entering data into a complex system.>> With every egg now traceable back to its origin, the system will at least answer one question.
>> As far as blockchain is concerned, the chicken definitely comes first.