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>> This might be WhatsApp's biggest ever grass-roots push to fight fake news that sent performers across India to run skits, sing songs, and speak to locals about how to stop the spread of misinformation which has had deadly consequences. As Reuters Correspondent Sankalp Phartiyal explains from Jaipur.>> WhatsApp has gone underfire from the Indian government after a series of false and incendiary messages floating in the platform, lead to mob beatings and killings of more than 30 people according to unofficial estimates.
Tackling the problem is crucial for WhatsApp because India is it's biggest market with more than 200 million users, and one where it is trying to deepen it's reach would diversify it's services such as a peer-to-peer payment system.>> In one incident men were lynched into the State of Maharastra in June, on suspicion of being child abductors all based on a WhatsApp message that went viral.
This drive as one of it's answers to combat that threat. WhatsApp teamed up with Reliance Jio for the push Jio is India's newest telecom carrier and with phones starting at just $20, it's made the internet accessible to tens of millions of low-income Indians, who'd previously been locked out of the smartphone market.
Last month, it allowed its 25 million Jio phone users to download the messaging service. And the hope is events like these will help guide new WhatsAppers to use the platform safely.>> The drive is aimed at low income new internet users, many of whom may not be very well educated.
That is the kind of demographic that this road show is attracting. WhatsApp is also training police and law enforcement officials and it's helping to develop a digital literacy campaign in the country that would complement events like the roadshow to help stop fake news in its tracks. It's seen here as a particularly crucial step as the country gears up to a 2019 general election.