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COMING UP:Share Opener Variant 3

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here we've created a a closet solution to really maximize the space so you this is IKEA's first so called planning studio in the U. S. located in the heart of man happens like in the walk in and you'll notice the store is much smaller than I kia's sprawling blue warehouses on display only about one thousand items just a fraction of the nine thousand or so products in its collection and the challenge is the new appointment only location is meant to lure in city dwellers with space constraints were not driving out to ikea stores in the suburbs that you have in your apartment with executed it based off of actual research and conversations we've had with real New Yorkers about how they live with their homes look like what solutions are they looking for and we basically take and all of that information and creative this unit , ikea is planning to open thirty new locations around the globe its most aggressive expansion ever into major cities a sign that despite fears a for retail apocalypse brick and mortar stores are not dead yet retail analysts Sharon Marty's for the most part consumers still prefer to go into a store look at the merchandise play with it and get familiar with it before making an educated %HESITATION decision about whether to purchase or not in fact brick and mortar seals still account for over ninety percent of total retail sales in the U. S. and that's a number online only brands can't ignore , IKEA's rival Wayfair will debut its first physical showroom this year or near Boston online startup Casper plans to open two hundred mattress stores across the U. S. and Warby Parker which started online in two thousand and ten aims to have one hundred stores this year joining a long list of brands migrating from clicks to bricks says Denise del Hoff from conference board just to reach more people to be exposed to more people to you know be in people's daily pass according to a two thousand and eighteen study by J. L. L. research one hundred online only brands are planning to open at least eight hundred and fifty stores over the next five years as more digital brands get physical changing the layout of traditional stores the size of stores has shrunk in response to read to online retail because now online service a function of displaying a lot of merchandise so you don't have to do that all of that in the store anymore an example is cold which is now reducing the size of their stores and state subsidies the vacant space to %HESITATION to other retailers such as Aldi and planet fitness %HESITATION they bring in foot traffic and a complimentary year's demographic that fits the colds %HESITATION demographic as well even retail veterans like Macy's are reinventing their physical spaces in April the department store launched story at Macy's colorful concept shops within their store where the product line up changes every six to eight weeks other retailers are also getting creative you can charge you know phones now mobile phones and store %HESITATION you have smart mirrors where you can , you can take a picture of yourself in a certain outfit and upload that from there from the mirror %HESITATION to online so there are many connections that have you know that our online basis have influenced whole stores are configured to , all the benefits to physical stores versus online brands get the chance to interact with their customers even monitored their interest in products so what we do is we through through hardware and software that we have %HESITATION in the store %HESITATION anonymously we track how consumers move through the doctor are built environment how many people walk by the store how many people walk in how many people spend too well with their product %HESITATION in their placement and spend time here and then ultimately how many convert %HESITATION and so it's this really rich %HESITATION view of how customers are engaging in and %HESITATION doubling your products that %HESITATION and then openly buying it that we're able to provide for them all these innovations in brick and mortar coming as generation Z. is flocking to physical stores a recent survey found that ninety five percent of Gen Z. consumers had visited a mall in the previous three months