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gaming is the world's favorite form of entertainment the United Nations environment program says the industry generates more revenue than Hollywood Bollywood and worldwide music sales combined on the prevalence of small handsets means the gaming industry reaches one in three people on the planet that makes it unlikely tool for behavior change we work with them , was %HESITATION experts in behavior change with conservation issues %HESITATION you know people at the top of the game we work with all the big agencies and how you're actually an axe change in people without turning them off