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about that if a diss gentrification has got investors jumping into bed with south Korea's love hotels mobile app for budget and short stay rooms again older is now valued at more than a billion dollars having secured a hundred and eighty million dollars from U. S. pit booking holdings and Singapore's sovereign wealth fund Gee I see yeah I know just CEO told Reuters that many a keen to capitalize on the rise of the novel approach to short stay accommodation it's now hoping for an initial public offering as early as next year love hotels existed to offer privacy for as little as a few hours at minimal cost often for young couples living with that parents but association with the fellas and prostitution this dentist that reputation exacerbated by that often garish decal and low lighting in old job which translates as Hey let's play has sought to dispel any stigma promoting more modern love hotels targeting millennial couples as well as budget tourists , the company was founded in two thousand and five by a former love hotel housekeeper a decade later Kendall Jenner claims to be the first phone to offer a reservation platform for mobile phones a major shift in an industry which relied on walk in customers south Korea's online travel sales nearly doubled over the past five years to more than twenty billion dollars last year mobile sales made up nearly home office to total yeah knowledge as revenue also nearly doubled last year it's C. A. says it's now time to go global with major plans to expand in hotels in Southeast Asia wares invested fifty million dollars in Zen runs last year