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gets deeper trouble for Ted Baker on Tuesday shares in the fashion retailer down by around a quarter in morning trade that off dribbled off and extremely difficult start to the year the company blamed bad weather and the cost of promotions in North America that region accounts for about a third of its sales it's been a tough twelve months for the British firm shares dropped forty three percent last year in March it reported its first drop in annual profit since two thousand and eight the same month sole chief executive ready Kelvin quit he was accused of misconduct related to his habit of hugging colleagues like cool clothing stores Ted Baker also faces growing competition from online rivals right now it says certainly see out of fashion with investors