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this is software giant salesforce dot com on Monday announces buying big data from tableau software for fifteen billion dollars its most expensive acquisition ever so why is big data such a big deal because it helps uncover hidden patterns and market trends they give companies greater insight into their customers rotors breaking news columnist rob Siryn what's real force does is they produce software which enable sales people to have lots of information about clients you know I get if sales people are gonna go out there and sell something give them all the information they need %HESITATION what tableau does is they make if you want to take it you have a large amount of data they allow you to visualize it and make like graphs basically %HESITATION and also in it so if you combine those two what it means is that sales people be able to %HESITATION , basically show clients graphs and other enforcer to information present better information the sales people sales force co CEO mark Benny off described it this way quote tableau helps people see and understand data and sales force helps people engage in understand customers tell blows more than eighty six thousand clients include corporate heavyweights such as Verizon and Netflix the deal also gives sales force more muscle against competitors like Google which snapped up big data from look or just days ago in fact global sales tied to big data and business analytics are expected to jump to two hundred sixty billion dollars in twenty twenty two up nearly one hundred billion dollars from two thousand seventeen according to research firm IDC tableau location of Seattle has also now been named as the official second headquarters for San Francisco based self force putting a right under the nose of rival Microsoft Wall Street celebrated the tech marriage with tableau stop shooting up as much as thirty percent Monday to a record high shares of salesforce were down typical for company doing the buying but shareholders shouldn't fret the stock is up fourteen percent from one year ago