FIRST AIRED: June 13, 2019

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00:00:00
Tyson foods is getting into the sizzling plant based meat business but unlike beyond meat which has been getting a lot of buses may I PO America's largest meat producer announced Thursday it will begin offering mixed protein as well as its first vegetarian products as early as this summer it will sell vegetarian nuggets but is burgers will be a mix of beef and pea protein ingredients fort sausages and meatballs including mixture of chicken chick peas black beans and quinoa the products which will be sold under Tice's new raised and routed brand is an effort to get a piece of the fake meat market which is expected to grow to one hundred billion dollars in the US alone by twenty thirty five right now beyond me is the only pure play way for Wall Street to invest in this booming changing consumer appetites it's one high praise because although it's burgers are plant based they look and cook like real meat just this week it announced a change to its popular burger replacing oils with even more plant product and it's been an ongoing fight with supermarkets to make sure it's plant based meat is placed in the meat section right next to the chicken beef Turkey and pork she has a beyond meat rebounded from a five percent fall on the news Tyson a major company with deep pockets is getting into the market but the stock is still enjoying a mere five hundred percent search since that make IPO Tyson stock rallied to a one and a half year high on Thursday but it won't just be in a food fight with beyond meat is also California startup impossible foods Canada's maple leaf will start selling vegan ground beef and burger patties to this summer and food giant Nestle is planning to launch a P. based veggie Patty called awesome burger this fall