FIRST AIRED: January 22, 2019

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00:00:01
>> We may be coming to the end of January, but there is still one word on everyone's lips.>> Vegan.>> Vegan.>> Vegan.>> Vegan.>> Veganuary.>> With around a quarter of a million people across the world signing up to Veganuary this month, they're going to ditch meat and dairy for a plant based diet.
00:00:16
Veganism is fast gaining traction.>> It's no longer a counter-culture movement, it's a movement that senses a main stream.>> That's helped it become a global market worth more than $4 billion.>> It's just unbelievable the amount of vegan food that's now available. And even if you go to restaurants, a few years ago, you wouldn't be able to get a vegan option.
00:00:36
Pretty much every major restaurant now has a vegan option.>> With that value expected to reach $7 and a half billion by 2025, it's no wonder restaurants want their portion of the action.>> Financially we've done incredibly well. It's lead to a 170% increase in our restaurant sales and it's also paid for my first year of university fees.
00:00:56
In terms of the profit from the vegan dishes. Just from the vegan dishes alone.>> The three main reasons people side for going vegan are animal welfare, health benefits, and the environmental impact.
NOISE] F
om a French movement to a popular lifestyle choice, the vegan philosophy extends to clothes and cosmetics too.
00:01:14
Many beauty products are made with honey, bee's wax and keratin which is a protein found in animal cells. So more vegan hairdressers and salons are popping up from London to Cape Town to Los Angeles. A whole other vegan industry in cosmetics worth nearly $13 billion.>> I try to align the way I spend my money with my personal values and this is something that's quite important to me.
00:01:36
>> The Avalanche Vegan business is even on the menu at the World Economic Forum in Davos this week. Where more than 1,000 political and business leaders will meet. As they discuss the effect of the meat industry on carbon emissions, veganism may seem a tasty alternative.