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>> That's the Alibaba guy.>> Jack Ma, Alibaba. Facebook executive Sheryl Sandberg, Marc Benioff of Salesforce, and Apple's Tim Cook. Just some of the tech luminaries spotted at this year's World Economic Forum. The industry under a harsh spotlight following data scandals at Facebook and cyber attempts to meddle in Western elections.
I'm Conway Gittens inside the Congress Center. Artificial intelligence, cybersecurity, and data protection all big topics here in Davos on Thursday. As CEOs try to soothe concerns those technologies can be misused. Microsoft's Satya Nadella.>> There is no discrimination between the right use and the wrong use of facial recognition.
So we as a company, for example Microsoft, we've said we're gonna have a set of principles that we will use to both build it. And make sure that there's fair and robust use of this technology, and not any of the unintended consequences. So, I'll call it self-regulation.>> Yeah.
>> But at the same time, we will also welcome any regulation that helps the marketplace not be erased to the bottom.>> There are concerns that at a conference like this, there's a whole lot of talk. Meanwhile, the industry is falling far behind as technology moves rapidly into all areas of personal and corporate life.
Stephen Pagliuca CEO of Bain Capital.>> Every company now is an AI company. The industrial companies are changing, the supply chain. How they order, how they price. How they market to customers. So every single sector, it's not only tech.>> Experts Thursday urged major democracies to sign onto universal cyber safety standards that could lead to greater protections for all.
>> Cyber is the number one risk of doing business in Europe, in North America, in East Asia and Pacific. It's definitely not too late for us to address the risk, and look at the vulnerabilities. But we do need to get a move-on.>> And that means governments and companies have to work together, not just quickly but carefully, to safeguard the digital world without limiting its potential.