>> Snapchat is known for its disappearing photos and videos but Snap is now considering doing the unthinkable, making some posts permanent. Now it wouldn't affect private streams or chats, but source tell Reuters that the company may make public photos and videos longer lasting or even permanent and is weighing an option to reveal the identities of Snapchat users who make public posts.
Together the changes will mark a big step in Snap's effort to lure and keep users by making content shared publicly via the Our Story section. They could also create a new revenue source for money losing Snap, which had seen its user base shrink and executives flee the company.
On Friday its stock closed 60% below its initial public offering price. Making user content more valuable for partners has helped boost revenue at Snap's rivals like Facebook. But the changes could trigger backlash from its teen and millennial users who cherish their privacy, especially as Facebook has been plagued by data scandals.
A source tells Reuters that Snap is carefully weighing the privacy, tech, and legal considerations of revealing user identities on public posts.