FIRST AIRED: July 25, 2018

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00:00:00
>> Kit Kat wouldn't be getting a break from the European Court of Justice, which ruled on Wednesday that Nestle cannot trademark the classic chocolate bar's famous shape. Kit Kats have four snappable fingers, which are featured in decades of adverts urging consumers to have a break, have a Kit Kat.
00:00:18
And Nestle has been fighting for more than a decade to stop other chocolate makers using the same shape. But the court ruled it wasn't distinctive enough to warrant protection in Europe, though it is protected in Australia, Canada, and South Africa. It's been a long tussle. In 2006, the EU did grant Nestle the trademark, but it was challenged by Mondelēz, which makes a lookalike Norwegian bar, who's name means quick lunch.