FIRST AIRED: January 9, 2019

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>> France's struggling tobacco shops have something new to tempt customers with, Bitcoin. Customers in some of the so-called tabacs can now buy the cryptocurrency alongside their cigarettes, cigars, and lottery tickets. The idea came from local fintech company Keplerk.>> We can't simplify Bitcoin and blockchain, but what we were able to do is simplify the process of purchasing it.
>> Tabacs have been hit by dwindling tobacco sales. Now owners of the shops can sign up to sell vouchers redeemable for Bitcoins. So far, it's just six stores in and around Paris, but Keplerk aims to sign up more than 6,000 by February, a quarter of France's licensed tobacco shops.
Some customers are keen.>> It's much better in terms of price and easier in terms of the transaction. At least you're not giving your bank details to malicious websites.>> The value of Bitcoin shot up to almost $20,000 in 2017. But it has since dropped to less than a quarter of that value, leaving many skeptical.
>> This is not clear when you see how volatile the prices are. You wonder whether there is a structure behind it at all or if it's just gamblers betting to make money.>> French regulators have warned customers against buying the unregulated cryptocurrency. So far though, there's no law against picking up a Bitcoin with your cigarettes.