>> Bullying.>> The Me Too movement against sexual harassment.>> Toxic masculinity.>> It's an ad that's set the Internet ablaze. Gillette's new razor commercial takes aim at toxic masculinity in light of the Me Too movement, and it's earned both acclaim and backlash. Since Sunday, it's racked up millions of views on YouTube, tens of thousands of comments on its Tweet, and over 100,00 shares of its Facebook post.
The turns Gillette's old tagline on its head, asking is this the best a man can get? It focuses on leaving behind the old adage->> Boys will be boys.>> When it justifies bad behavior. As examples, it portrays men and boys who bully, lust after women, and put female colleagues down in the workplace.
A representative from Gillette told Reuters the video was meant to start a conversation, and there's no arguing that it's done just that. There's been calls to throw out Gillette products and boycott the brand, some taking that very literally.>> Have you been under the sun and getting->> To its opponents, they say the ad negatively portrays all men.
British TV personality Piers Morgan went on an hours long tweet storm, taking aim at the ad and its supporters, saying that ad presumes all men are bad until they are directed otherwise. If they did this to women, feminists would go crazy.>> I am strong.>> I am strong.
>> The company says the the fact it's got people talking about the issue is a win in itself.