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say farewell to fast fashion the recent trend of buying cheap clothes that don't stay long in your closet , the latest buzz word at New York fashion week is sustainability fashion houses like studio one eighty nine a rolling out eco friendly collections that not only use recycled material and organic fabrics also meant to last longer so we can not be just making more things by creating things that are of value that will last a long time like they used to be made according to Greenpeace the average person buys sixty percent more items of clothing that fifteen years ago and keeps them for half as long a trend made easy by fast fashion brands like H. and M. and forever twenty one but now the apparel industry which accounts for ten percent of global carbon emissions is trying to go green well New York is one of the most influential fashion weeks in the world and when they're talking to assist in it it's a call for action the whole world would start taking orders it's about time that we did that so which we generated this week project runway alum Liane Marshall revealed her fall winter collection of high end gallons all created from recycled garments swimsuit brand daughters of summer used fabrics made from rescued ocean waste like plastic and fishing nets this is the linen to New York City based design a Mara Hoffman received an award this year for her sustainability initiatives which include using biodegradable packaging for online shipments for me personally sustainability is about the least amount of harm and defined in the lowest impact with every action that you can take and while many designers claim to be sustainable Hoffman says one of the slippery parts of this is that it's so easily can be used as a marketing tool and there's a lot of greenwashing that is happening because I think that people know that it's a hot topic rescinded of retail analyst Sharon Marty says consumers can find out if a label is not living up to its claims by checking the environmental sustainability , governments are ESG index so when you look at the bank fashion brand flag Gucci and Louis Vuitton that are very well known for their procedures leather goods their scores for ESG are actually not that great with the jazz that they're less vocal in transparent when it comes to corporate responsibility social and even labor policies and that could affect the brand's bottom line as studies show that millennials in generation V. are more likely to buy products the champion a because