FIRST AIRED: February 21, 2019

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Nike in full damage control mode Thursday after this sneaker belonging to college basketball sensations I on Williamson split open just thirty six seconds into a highly anticipated match up between Duke and North Carolina making matters worse Williamson who is expected to be the number one pick in this year's NBA draft left Wednesday night's game with a right knee injury in a statement like you said it's investigating what happened adding quote we are obviously concerned and want to wish sign on a speedy recovery the shoe malfunction sent Twitter into a frenzy with many users noting the extreme visibility of the incident as the game was one of the most watched of the college basketball season even former president Barack Obama attended the high profile event in video of him sitting court side appeared to show him saying quote his shoe broke later on Twitter he also wished a speedy recovery to Williamson whose team went on to lose the game shares of Nike fell more than one percent in early Thursday trading