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this trendy puffer jacket is a viral success a must have item for women across the U. S. on social media it's called the Amazon coat and it's being held up as a budding rival to high end western labels like Canada goose which can cost at least four times as much but what about the Amazon coats brand or lay , it's not a European fashion house it's a success story from China and not one that CEO Kevin Chiu ever expected in starting the company chill only wanted to spend more time with his wife and newborn baby now he says he's made more money in the month of January than the whole of twenty seventeen this year alone the company expects to make over thirty million dollars with seventy percent of the sales coming from Amazon borders Pavey says or lease founder is still soaking in all of its success I'm standing here in one of the three major factories where a Rolex is manufacturing thousands of jackets every day a role has been around for seven years by their sudden success since last year really call them off guard the company's owner told me when he was traveling in the U. S. he was so surprised to see pedestrians wearing his jacket in New York , or early success can't just be chalked up to its competitive pricing Amazon's made it easier for overseas companies to sell on its site so much so that American manufacturers are concerned they're being out gunned by smaller Chinese companies or late doesn't even sold coats in China and more because of stiff competition in local markets there and it costs more to sell things on the local versions on Amazon like Ali Baba's team all until that changes the Amazon code will more likely be seen on women shoulders in Orleans other markets like Japan Taiwan and Australia