FIRST AIRED: February 11, 2019

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00:00:00
ikea wants you to do less of this the dreaded phone it just self assembly now the Swedish furnishings giant is accelerating a push into services oft required all jobs app tossed rabbit in twenty seventeen it so cold Stauskas can wield the Allen key for you for a fee of course according to some of the numbers the service could be paying off which is entering storm is in Stockholm and one indication that it's it's it's working well this this services pushes that's task rabbit has in the first year since they were integrated with the kia as seen their overall volumes %HESITATION more than double , and the specifics %HESITATION service category furniture assembly it has grown from two percent of their volumes to ten percent , rivals like Walmart and wife at all for something similar through rival app handy furniture assembly is just part of the response at ikea it may expand toss rabbit into interior design and furniture repair the firm is also opening smallest city center outlets off to deciding millennials what drive to out of town make US stores it's even thinking about renting it's furniture on a subscription basis so service this is becoming a battleground for these companies and what a kia is thinking is that %HESITATION they will have an edge if they can offer these kind of aftermarket services item I kia budget price , enterprise is huge in the US alone the home furnishings market is worth about two hundred and eighty billion dollars a year and for all its size by kia has just two percent of that if it can take the pain out of making book shelves and tables it could be a win win for kia all right , and its customers