FIRST AIRED: September 11, 2018

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Transcript

00:00:01
>> Apple is set to unveil its new gadgets this week and the word on the street is that some will be even more expensive than the iPhone X. And analysis were once wary about the first $1,000 iPhone last year appear to be all for a costlier phone this time around, says Reuters tech correspondent, Steven Nellis.
00:00:20
>> From what we can see so far, Wall Street analysts are actually very bullish about what Apple is gonna announce on Wednesday, and they've been increasing their price targets on the start. They're mostly doing this because they expect higher prices for iPhones. So last year Apple came out with an iPhone X that started at $1,000 and a lot of people wondered, will anybody pay $1,000 for a phone?
00:00:42
And the answer in Apple's financial results over the past year has been a resounding yes.>> And it's not just analysts. Warren Buffet, who says he uses his iPad a lot, thinks the iPhone is enormously underpriced, even at $1,000, as it's indispensable for many people. His holding company, Berkshire Hathaway, has been steadily increasing its stake in Apple.
00:01:05
So what to expect? In a rare preview, tech news site, 9to5Mac, posted this photo of two gold iPhones, and told Reuters it's not just a mock-up.>> Now, Apple hasn't said whether these photos that came out online were authentic or not. But we do know that the invite that Apple sent out to media contained a lot of the color gold, and Apple is well known to try to hide some hints and things in those invites.
00:01:32
>> But these expensive phones could get even pricier if President Trump follows through on his threat last week to slap tariffs on virtually all imports from China. Trump over the weekend also tweeted that Apple should just make its products in the US after Apple said tariffs would result in higher prices for US consumers.
00:01:50
One brokerage estimated Apple would need to hike iPhone prices by 20% if final assembly is moved to the US.