FIRST AIRED: September 4, 2018

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Transcript

00:00:02
>> Nike is putting Colin Kaepernick back in the spot light. The former quarter back was the first in the NFL to kneel in protest against racism. Now Nike has added him to a line up of athletes to feature in the new ad campaign, to mark the 30th anniversary of it's Just Do It slogan.
00:00:20
Kaepernick shared an image from the ad on social media, which has the quote, believe in something. Even if it means sacrificing everything. Kaepernick played for the San Francisco 49ers for six years. In 2016, he began to kneel during the national anthem to protest police killings of black men.
00:00:38
The move sparked a wave of criticism from some NFL fans, and US President Donald Trump, who has called for NFL players who disrespect the American flag to be fired. Kaepernick hasn't been signed by any teams since his protest began. He since filed a collusion grievance against NFL owners.
00:00:57
Nike has called Kaepernick quote, one of the most inspirational athletes of this generation. Who has leveraged the power of sport to help move the world forward. News of the ad campaign broke just days before the first game of the NFL season on Thursday.