FIRST AIRED: September 6, 2018

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00:00:00
>> British luxury fashion house, Burberry, says it'll stop burning unsold stock. The firm sparked an outcry in July when it admitted incinerating nearly $40 million of goods this year alone. They did it to stop them reaching the black market and devaluing the brand. A similar amount went up in smoke the year before.
00:00:20
On the bonfire, all sorts of up market goodies, including perfume. The brand, established in 1856, will also stop using real fur in its ranges. Burberry, whose trade mark coats sell for more than $3,000, says it's working on improving sustainability. It aims to reuse, repack, recycle or donate unsold products.
00:00:41
The company now working with fashion brand, Elvis & Kresse. It makes high end goods from leftover leather and other materials. Burberry now aims to transform 120 tons of leather off cuts into new products over the next five years. But it's not just the British firm under pressure over waste.
00:00:59
The owner of the Mont Blanc and Cartier watch brands admitting that it too destroyed unsold stock.