>> The National Football League stepping into the fray amid a backlash against Nike for picking former quarterback Colin Kaepernick for its Just Do It ad campaign.>> Believe in something, even if it means sacrificing everything. Kaepernick was the first NFL player to kneel during the National Anthem as a protest against police brutality toward African-Americans.
Angering critics like President Donald Trump, who tweeted Wednesday, as far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the flag. This coming after the NFL issued a statement saying, the social justice issues that Colin and other professional athletes have raised deserve our attention and action.
The NFL's cautious support for Kaepernick's cause comes as the former 49er is suing the league, accusing them of colluding to deny him a job due to his activism. Kaepernick is entering his second NFL season without being on a roster. Nike's decision to promote him provoked calls for a boycott on social media.
Some sharing images of burning and destroying Nike apparel, but Kaepernick and Nike have allies. After reaching the semifinals of the US Open, Serena Williams voiced support of Nike's campaign decision saying Kaepernick has quote, done a lot for the African American community, and it's cost him a lot. Nike has been the NFL's licensed apparel maker since 2012 and is set to continue through 2028.