>> Walmart's going after hip urbanites with a top-to-bottom redesign of jet.com. Walmart's latest strike in its fight with Amazon for online shopping dominance. On Thursday, Jet, which Walmart bought for over $3 billion, announced it will offer speedier delivery and more merchandise from to brand including Nike. Reuter's correspondent Melissa Fares.
>> Nike of course is a very sort after brand and this will give Jet.com a real competitive edge over players like Amazon. They are focusing most of these initiatives on New York City at first and then they'll really look to expand across the United States.>> As for speedier delivery, that will be available in New York City this fall.
As Jet looks to target a market Walmart has yet to neil, young and affluent city dwellers.>> Who are these urban, affluent, millennial shoppers? They're shopping most of the time online for groceries, Bbut also for clothing and makeup. So Jet's pitch really is that you can get delivered to your door the same day or next day a lipstick, but also a fresh piece of salmon, for instance.
>> The company announced shoppers will be able to have food delivered within a three-hour window, with products from local shops. But food delivery is an increasingly crowded space, with Amazon and Fresh Direct already staples in urban living. Walmart bought Jet.com as a counterpunch to Amazon. But after disappointing traffic patterns and management's defections, Walmart is looking for a revamped Jet.com to show it can deliver.