With better battery life, rapid cooling, and a massive, first-of-its-kind 1 terabyte of memory, the new Samsung Galaxy Note 9 unveiled Thursday is going after a whole new league of customers, gamers. The Note 9 will be the first Android phone to support Fortnite, the massively popular online survival game.
It marks a change in tactic, as the so-called phablet attempts to lure in younger gamers. And with good reason, says Reuters correspondent Heekyong Yang.>> Samsung is competing with Apple, which has a strong fan base, on one end, and Chinese vendors like Huawei, Xiaomi, Vivo, which have strong marketing plans and good enough products to compete with Samsung, on the other end.
>> That competitive squeeze caused Samsung's lowest profit growth in more than a year, and weaker-than-expected sales for the flagship Galaxy S9 last quarter. Its Chinese rival Huawei is smelling blood in the water, predicting it will overtake Samsung as the world's top handset seller by volume by the end of next year.
Samsung hopes to halt that not only by bringing on the gamers, but also by tapping in to its original fan base. Upgrades to the Note 9 include a Bluetooth-enabled stylus that can act as a remote control for YouTube videos, a wireless pad that charges the Note 9, along with the latest Samsung Galaxy Watch, unveiled at Thursday's event.
But it all comes with a cost. The Note 9 starts around $1,000. The device is set to hit stores August 24.>>