>> Facebook is tightening it's grip over content. On Friday the social media giant says it will require people who manage Facebook pages with a large US audience to add their primary country location and prove their identities. A step Facebook says would make it harder for people to administer a page using a fake or compromised account.
Enforcement it says, will follow shortly this month. This follows Facebook saying last week it removed 32 fake pages and accounts from its platform and Instagram, involved in what called coordinated inauthentic behavior. Facebook has been steadily increasing its policing of its platform after criticism that Russian operatives manipulated it, to influence the 2016 US presidential elections.
explains the latest steps.>> So for one, on your page, it'll say now what countries the administrators of that page are from. Oftentimes pages have multiple accounts administering them. And Facebook says the idea is to look for a mismatch between what the page is about, and where those administrators are.
If you have a page about US Politics and all the administrators are Russian and Ukraine, it should probably raise some questions. So Facebook will sort of require users to verify their location, possibly by sending a postcard to their home with a special code. And then you have to go online and enter that code.
They're already doing that with political advertisers and have some other ideas about how to further increase verification for political advertisers. And they're sort of rolling out similar changes now to Facebook pages.>> Facebook didn't say how many followers make for a quote large audience, and it's not clear when it would roll out the stricter requirements to cover other countries.