>> This is the R1T pickup truck.>> It's an ideal platform to go out and enjoy nature.>> It's all-electric, and Rivian Automotive hopes it can disrupt the pickup truck market the way Tesla upended the luxury car market. Reuters correspondent Alexandria Sage is at the LA Auto Show where the R1T was unveiled this week, and says there are a lot of skeptics.
>> Naysayers say that battery technology will have to get a lot more sophisticated before you can have the range, and the power, and the cost that you want. Detroit has not quite picked up yet on this concept. They're thinking about it or. So far we have a hybrid Ram from Fiat Chrysler that can be purchased.
And certainly here at the LA auto show, there's a lot of excitement towards what Jeep is putting up. But it's not electric, it's a petroleum based Jeep gladiator pickup truck.>> Rivian isn't the only electric pickup truck out there, since Natty-based Workhorse Group has an electric pickup slated for production next year, although it's aiming to sell to utilities and municipalities for use on limited routes.
Rivian is aiming for consumers. CEO RJ Scaringe told Reuters the stripped-down version that can go 400 miles on a single charge will sell for less than $90,000. But while pickup truck owners are a diverse group, the most successful models have been large and equipped with big gasoline or diesel engines.
Capable of hauling heavy payloads and big trailers. Rivian says these pickups will go on sale in 2020.