>> Syrian lawyer Adnan Haj Omar first came to London for a training program five years ago. The crisis of food in his homeland meant that he never returned as planned. Instead, he noticed a gap in the market for a magazine catering for the Arab community in the UK.
And so he established one and called it Arabisk.>>
> We in Arabisk are going through a big financial problem. And my personal belief in this project and the people's response to this idea are what makes it keep going. Our funding comes from advertising. We also have an advertising agency and we have a good number of clients, and we fund our magazine from the income generated by the agency.
Unfortunately, most of the Arab media platforms are politicized and taking sides in the conflict.>> His publication distributes 5,000 copies per issue, in hotels, embassies, and members association clubs. Despite limited resources, Haj Omar refuses to accept funding from certain political groups to ensure the magazine retains editorial independence.
>> Looking to the future, Haj Omar hopes to one day establish a branch of his magazine back in Syria.