FIRST AIRED: September 20, 2018

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00:00:00
>>
FOREIGN]
> Maezawa says he wants people to have fun measuring themselves all over the world. And he's looking beyond Japanese borders for future growth.
00:00:19
>> SpaceX's Elon Musk announced Monday Maezawa will be the first private passenger to ride in his big Falcon rocket. It's a publicity grabbing project and will provide Maezawa and his company with years of media coverage. Stretching all the way to the proposed launch in 2023 and beyond.>> This is no small matter.
00:00:39
>> It sounds like a PR dream, but it might not be that easy, says Reuters Sam Nussey in Tokyo.>> You know there are lots of questions which are very difficult to quantify for investors. But how do you quantify the risk of the head of a listed company going to space.
00:00:56
Obviously, he's going with Elon Musk's company and Musk himself is known for his over optimistic timelines. In 2023, he'll be in his late 40s. If the timeline gets pushed back further, he would even be in his 50s which is, probably, quite old to be going into space for the first time.
00:01:14
>> In Japan humility is a great virtue, but you could say Maezawa is part of a new breed of Japanese billionaire. He seems to be taking a page out of the Elon Musk playbook, blurring the line between businessman and celebrity>> He's a man who has made a lot of money, but he's also very open about the fact that he's enjoying the money he's made.
00:01:33
And so he will post pictures of the paintings that he's bought and, of course, he is now going to the moon.>> The timing of Maezawa's publicity push is perhaps no coincidence, Zozotown is looking to transform itself into a fashion brand in its own rights. These pioneering polka dot ZOZOSUITS scan body measurements and help make made to measure clothing.
00:01:56
>>
00:02:04
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