FIRST AIRED: September 21, 2018

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00:00:00
>> The fashion world's often criticized for using too few real women and these three are the ultimate example. Shudu, Margo and Zhi are computer-generated models for the french luxury brand Balmain an attempt to appeal to a younger tech savvy crowd. Shudu is the best known, created by visual artist Cameron James Wilson last year.
00:00:22
Her Instagram account has 145,000 followers. Balmain's not alone in using the models, but their rise has split the fashion world.>> I am not into a digital model, I am into real people with personalities and opinions, and the idea of digital models is something that I hope does not gain popularity.
00:00:46
>> British designer, Alice Temperley, says digital models do have their uses as illustrated by her own website.>> I think the CGI for computer, for website, for selling purposes, for walking backwards and forwards and showing product on the website is genius But not necessarily to bring life and flavor into a pram because natural and personal.
00:01:07
>> Shudu, Margo and Zhi have also reignited a debate about the lack of diversity among models. Shudu creator has said the CGI model could be part of the solution but many flesh and blood models feel she's just taking a place of a real Black woman.>> Frankly, where we're at in a society right now, I think we need to be uplifting real people and people who deserve the representation that modeling that modeling can provide.
00:01:37
>> Others feared for womans self esteem and that the online world of artificial beauty standards just got that bit more unreal.