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00:00:00
>> Apple, the titan of consumer tech making a deeper push into the more wonky world of enterprise software. Salesforce's founder Marc Benioff announcing the collaboration this week with his signature flare.>> Thank you to Apple now for coming as strategic partner with us.>>
APPLAUSE
>> Thank you for your leadership Tim Cook. Thank you for fighting for tender equality, Tim Cook. Thank you for fighting for equality and love.>> The announcement coming out the Saleforces' annual conference in San Fransisco called Dreamforce. This year's, the biggest date with the company even taking over one street in San Francisco.
00:00:19
>>
00:00:38
Apple and Salesforce employees together show off Siri's talent.>> Hey Siri, give me may daily briefing.>> Salesforce says, hello. Welcome to your daily briefing.>> But Siri won't have the business sector to herself. Competitors like Google Assistant and Amazon's Alexa have also been making in roads into serving businesses.
00:00:59
And at the Marriott demo on stage showing how voice can help businesses serve clients, it was Alexa that took the spotlight.>> Alexa, ask Marriot to find me some fun experiences for that family vacation in Norway.>> But Apple thinks it's edge in the consumer market can translate into the workplace.
00:01:18
Reuters Stephen Nellis spoke Apple CEO, Tim Cook.>> So Apple wants to be able your iPhone all the time. They don't want you to have to take a break for eight hours a day, ten hours a day while you're at work. And that means that they've gotta make the iPhone work for you in the enterprise.
00:01:33
They've been pushing around doing this for years now through partnership with companies like IBM, Accenture, and now Salesforce>> So what might come from this partnership? The companies hope Siri will help businesses serve you better like sending you a digital key for a room directly onto your iPhone.