FIRST AIRED: September 30, 2018

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COMING UP:Share Opener Variant 1

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00:00:00
>> It's a familiar scene in cities across the world. Long lines of people waiting to be the first to bag a new iPhone. But in Russia's capitol, not all was quite as it seemed this week. Despite hundreds waiting in the cold and rain, they only rang in a handful of sales when the doors finally opened.
00:00:20
As numbers were called, no one went in. The first person to buy the new iPhone was this guy. His number was 247 in the line, and he only showed up on the day. As for all the others, they thought they'd spied a money earner. Hundreds lining up for days hoping to sell their places to die hard Apple fans.
00:00:44
Desperate to nab the new hardware. First place was going for $7,000. With the price dropping further down the line. But as the iPhones went unsold so did the spots in line. That's Ivan he lined up for five days, telling reporters it was all great fun. Though he finished with empty pockets he says he enjoyed the community.
00:01:09
Alex I says it was like a summer camp, or maybe just a camp. The conditions may have been rough but they say they met great people, likely swapping numbers on older models.