ton Martin races on two global markets Wednesday. Shares in the British sports car brand making their debut on the London Stock Exchange. The sale values Aston at about $5.6 billion. That's a little down on the company's original target. Reuters' Dash Afanasieva says investors wonder whether Aston can deliver on its promises.
>> On the one hand, investors really backed the management of the company and we're impressed by it. On the other, they were worried about the execution risk of the models that Aston Martin has got in the pipeline.>> Aston has plans for new products, including its first SUV, but it's up against rivals with deeper pockets.
Ferrari still has close ties to former parent Fiat Chrysler. It's promising 15 new cars in the coming year.
rsche is a unit of the mighty Volkswagen. That gives it access to a much bigger research budget. Potentially vital as car makers shift to electric power and self driving vehicles.
And then of course, there is Brexit to worry about. Though the company is key to sound bullish.>> Aston Martin's argued that because of the devaluation of the pound it might be actually easier to export to other countries. But the huge caveat to that is that Aston Martin imports a lot of its components from the European Union which is obviously going to be a lot more expensive.
>> So far Aston Martin will probably feel satisfied. By some metrics the sale values it about on par with the much more profitable Ferrari.
w comes the hard part, though, proving that Aston Martin can stay the course as car making goes through a technological revolution.