>> Consumers could be cracking a cold one soon enough with an extra ingredient. Coca-Cola confirming Monday it's exploring the cannabis drinks market. The announcement coming after a report said that the world's largest beverage maker was in talks with Canada's Aurora Cannabis to develop cannabis infused drinks. While there are no guarantees a partnership would be a go, Aurora shares soared by 22% Monday.
Some makers of alcoholic drinks like Corona are already ploughing money into marijuana producers in hopes of developing a cannabis based beverage, but a partnership between Coke and Aurora would mark the first time a major non-alcoholic brand entered into the CBD market. CBD is the non intoxicating component of cannabis, often used for medicinal purposes.
The marijuana industry has been attracting interests from a handful of big corporate names, as Canada and a wave of US states move to legalize recreational use of the drug. The marijuana remains illegal under the US Federal Law.