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the future is private , this is the next chapter for services , after getting pummeled by its privacy data scandals for over a year Facebook CEO mark Zuckerberg on Tuesday unveiled a sweeping change of its products at its developer conference Efate promising again to put privacy first but also show it has new ways of pulling in the big Bucks I get that a lot of people aren't sure that we're serious about this , I know that we don't exactly have the the strongest reputation on privacy right now to put it lightly , but I'm committed , to doing this well into starting a new chapter for our our products not the Bergen March promise changes to the company as Facebook found itself under intense regulatory scrutiny from around the globe over propaganda on its platform and misuse of its users data Reuters reporter Katie Paul says the revamp of its products is the first concrete step to a new business last year the FAA happen under the cloud of the Cambridge analytical scandal it was right after that story broke this year our Facebook is really trying to turn the corner is introducing a bunch of new products and trying to shift its platform toward more of an AECOM or and private messaging one X. looking to bring new sources of revenue in from places like messaging allowing consumers to either make transactions than money or communicate with businesses directly and messenger soccer Berg said the new design de emphasizes its news feed and promised a faster end to end encrypted messaging app and he showed a future where more business could come from shopping through Instagram or private shops that could get set up through what sap was things that you may want a buyer but those are lower margin businesses and investors greeted their announcement with a lukewarm response Facebook shares ended slightly lower on Tuesday